"CHRISTIAN DIOR COUTURE is highly invested in educating our global sales staff on the beauty and rarity of fancy color diamonds. The cooperation with the FCRF, allowing us access to innovative products, would serve to deepen and expand our educational capabilities in the future.”
"We really like the rarity tool on the FCRF site. It has been quite beneficial for us when we are selling a diamond because we can visibly quantify to our clients just how valuable these diamonds are. We already know how beautiful and rare natural fancy color diamonds are - but to show someone an "exceptionally rare" rating on a report is so rewarding to see on paper from such a trusted industry source as the FCRF."
"The Fancy Color Research Foundation is the definitive authority on natural fancy color diamonds. FCRF has provided my business with invaluable insight and data that helps us make informed decisions. We commend the FCRF team on providing exceptional research and commentary."
"We sell diamonds. But we use to say is that we are providing happiness. However, it is not that easy. The Clients need much more than just a diamonds and their gemological certificates. They need education and product awareness. FCRF rarity tool helps our business to build consumer consciousness and confidence. FCRF helps us to provide our Clients with happiness."
Since Kunming's association with the FCRF we were able to enhance customer's appreciation for Natural Fancy Color diamonds, and to be more transparent with data, by using the FCRF digital tools. It is educative, informative, and provides professional research that enable us to share knowledge with our sales teams and clients.
We have been dealing with Fancy Color diamonds for 30 years, but see that only the FCRF can provide the most in-depth information on the industry. The rarity tool is so helpful that our clients understand how valuable the stone is quantitatively. We believe the FCRF team will bring much more contribution to the Fancy Color diamonds industry.
Giving back to the community is among the FCRF’s highest priorities and we continuously strive to make impactful contributions. We are committed to an annual contribution of a share of our profits to the Make-A-Wish Foundation – the children’s charity - who have a long-standing connection to the diamond industry.