“We sell diamonds. But we use to say is that we are providing happiness. However, it is not that easy. The Clients need much more than just a diamonds and their gemological certificates. They need education and product awareness. FCRF rarity tool helps our business to build consumer consciousness and confidence. FCRF helps us to provide our Clients with happiness.”
Research & Insights
The FCRF I.D.U Grading Standard
A fancy color diamond is the most precious stone unearthed in the world. Its endless visual appearances make it the most complex gem to evaluate and price in the luxury space. Today, the vast majority of fancy color diamonds are submitted to the GIA lab to obtain a report confirming their natural origin and gemological […]