“We sell diamonds. But we use to say is that we are providing happiness. However, it is not that easy. The Clients need much more than just a diamonds and their gemological certificates. They need education and product awareness. FCRF rarity tool helps our business to build consumer consciousness and confidence. FCRF helps us to provide our Clients with happiness.”
Research & Insights
New Industry Standard
We identify three primary visual characteristics of fancy color diamonds: Inner-Grade, Color Dispersion, and Undertone (IDU). We use grades 1, 2, 3, and 4. Grade 1 being the lowest quality grade and Grade 4+ is the highest possible grade, granted in rare cases and denotes stones with exceptional quality characteristics. Inner-Grade refers to the strength […]