To illustrate the importance of each element, we have utilized several studies on the subject and created a breakdown with percentages to underline each factor’s significance. The Essence of Brand Prestige: Crafting Legacies – 30%###truncate### The true essence of a luxury brand goes beyond its iconic logos and famous name; it’s deeply embedded in the […]

We identify three primary visual characteristics of fancy color diamonds:  Inner-Grade, Color Dispersion, and Undertone (IDU). We use grades 1, 2, 3, and 4. Grade 1 being the lowest quality grade and Grade 4+ is the highest possible grade, granted in rare cases and denotes stones with exceptional quality characteristics. Inner-Grade refers to the strength […]